Institute for Excellence in Services
This institute was created by the Department of Marketing to provide engagement, learning, and growth opportunities among industry, students, and faculty. Service excellence is important because services represent 85% of U.S. employment and 81% of our gross domestic product. Over 80% of businesses today are considered service companies.
Our mission is to advance the common pursuit of service excellence among industry, students, and faculty. This is accomplished through.
The Institute brings notable service marketing professionals to campus each year through the annual symposium.
Institute for Excellence in Service
Dr. David Reid