This institute was created by the Department of Marketing to provide engagement, learning, and growth opportunities among industry, students, and faculty. Service excellence is important because services represent 85% of U.S. employment and 81% of our gross domestic product. Over 80% of businesses today are considered service companies.

Our mission is to advance the common pursuit of service excellence among industry, students, and faculty.  This is accomplished through.

• Industry:  Facilitating professional development, creating networking opportunities, providing consulting/research, and increasing access to BGSU’s most talented students

• Students: Developing service minded individuals, enhancing learning experiences, and facilitating career development

• Faculty: Advancing research, creating opportunities for engagement, and enhancing teaching experiences

The Institute brings notable service marketing professionals to campus each year through the annual symposium.

Contact Us:

Institute for Excellence in Services
George Jenkins, Executive-in-Residence
Marketing Department
245 Business Administration

419- 372-6942