At Bowling Green State University, entrepreneurship is defined as the pursuit of opportunities through vision, leadership, and passion that challenges the status quo and transforms products, markets, services, or organizations. Entrepreneurship implies risk-taking, innovation, and growth, not necessarily ownership, and can occur in organizations of various sizes and at different stages of development. The goal of the BGSU Entrepreneurship Initiative is to:

• Encourage creativity, self-reliance, and a "can do" attitude among business and nonbusiness students through exposure to the entrepreneurship attitude.
• Build partnerships, networks, and synergies both within BGSU and with external organizations to promote entrepreneurial behavior.
• Enhance economic development of the state and the region by supporting entrepreneurship through education and outreach initiatives.
• Promote an understanding and appreciation of entrepreneurship and entrepreneurial organizations throughout the community.