During the semester you will be assigned to a team of approximately five students. Each student in the team will be responsible for completing one of five assignments described in detail on the following pages. Students in the team will decide among themselves who is going to do each assignment. By sharing responsibilities each student will, in effect, become the expert in the group on the topic he/she selects and will be expected to share this knowledge with the rest of the team (and possibly the class). The five assignments include:

Marketing Watch. This assignment requires the student to find an article in the current business press that addresses marketing issues related to a topic discussed in class and provide an analysis of the article.

Customer Loyalty Assignment. In this assignment you are to find a recent article in the business press that addresses specific reasons why customers have become loyal to a particular company.

Marketing for Utilities. Much deregulation has been occurring with public utilities (e.g., telephone, gas, electric, cable, etc.) in recent years. As a result, utilities are no longer "the only game in town" and have had to think seriously about marketing activities. For this assignment you will be required to find an article in the current business press that addresses a marketing issue related to a utility company or industry.

Packaging Consumption. For this assignment you will be asked to observe and record/list packaging materials for any and all products you consume over a specified period. This might include an empty cereal box, empty cans of green beans, cellophane from a new notebook, wrappers from Big Macs, etc.

Advertisement Collection. You will be asked to collect and analyze three advertisements from competing products. One is to be what you consider an especially good ad (using your own criteria), the second is a poor ad, and the third is one that you find especially interesting, creative, intriguing, or unique.

In these assignments you will be sharing, time permitting, the information from your chosen project with your classmates. Thus, as you write these assignments, you should consider the audience for your paper to be your peers-- that is, fellow students who are just beginning to learn about and understand marketing concepts.

This assignment will be worth 80 points and will be due at the beginning of class on the assigned due date. If you have any questions about any of these assignments, please come see me. It is your responsibility to seek clarification on any assignment you do not understand.

This page was last updated on 07/05/00.

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