VisitsPrinciples
of Marketing
Course Outline
Summer 2000
| Session: | Topic | PowerPoint Overheads | Misc. |
| July 6 |
Introduction to Marketing
Strategic Planning |
Chapter 1 | |
| July 11 | Marketing Environment
Global Marketing |
Chapter 3 | |
| July 13 | Market Research
Exam 1 |
Chapter 5 | Exam 1 Review Terms |
| July 18 | Consumer
Behavior
Organizational Buying Behavior |
Chapter 6 | Customer
Loyalty
Assignment due |
| July 20 | Segmenting, Targeting,
Positioning |
Chapter 8 | Marketing for
Utilities Assignment due |
| July 25 | Basic Product Concepts
Exam 2 |
Chapter 9 | Exam
2 Review Terms |
| July 27 | Product
Development
Services Marketing |
Chapter 10 | Packaging Assignment due |
| August 1 | Pricing Exam 3 (Chapters 9-13) |
Chapter 12 Chapter 13
|
Exam 3 Review Terms |
| August 3 | Integrated Marketing
Communication
Advertising |
Chapter 17 | Advertising Collection Assignment due |
| August 8 | Channels of
Distribution
Wholesaling and Retailing |
Chapter 14 | |
| August 10 | Course
Wrapup
Exam 4 |
Exam 4 Review Terms |
This page was last updated on 08/07/00.
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