Marketing Watch Assignment
Objective
To have you identify a three key concepts examined in the course and discuss the implications for marketing practitioners.
Directions
Examples of the marketing principles covered in this course can be found in many business and academic publications. Your assignment is to seek out a current (published after January 1, 2000) article that addresses a marketing issue related to our class discussions. You may choose any relevant current event or discussion (from WSJ, Fortune, Newsweek, Business Week, or other publications) that you feel is applicable to the course. An article found on the Internet is not acceptable unless it was originally published in the traditional way--and the original version of the article should be used for this assignment. (Alternatively, you may use a story or news clip from TV, provided you tape record it. Contact the instructor for the specifics.)
Requirements
This assignment requires you to write a short paper (3-4 pages, double-spaced) which should include:
(1) a brief summary of the key point(s) of the article.
(2) a discussion of the how this article relates to a three key concepts examined in the course and the implications for marketing practitioners. (Be sure to clearly identify the concept(s) you are discussing.)
(3) your personal evaluation of and reaction to the article, based upon the marketing perspective you have gained during this course. Be honest in giving your evaluation.
(4) a clean, nice-looking photo-copy of the entire article (not the original copy) on standard 8½ x 11" paper.
(5) a separate sheet of paper, attached to the copy of the article, that identifies:
- your name
- the complete citation of where this article was published, including:
a. author’s full name (or names)
b. name of periodical
c. title of the article
d. date of publication
e. volume number
f. issue number (if applicable)
g. page numbers
Due Date
A sign-up sheet will be circulated to allow students to select the class session in which their Marketing Watch assignment is due. The paper is due at the beginning of class on the day the student has signed up for. Students may be asked to briefly discuss their article in class on that day.