Services Marketing
MKT 405
Fall 2000

Instructor's Web Page

Evaluation Guidelines for Papers/Projects

Writing quality for course papers will be evaluated using the features defining the four levels.* A passing grade for the writing quality of the paper will be achieved by writing at Level 2.

Level 1 Writing (Beginner). Features of these papers: 
Ill-defined or no thesis 
Unfocused sense of purpose in the paper 
Inadequate organization and/or development 
Inappropriate or insufficient details to support ideas 
Does not demonstrate understanding of topic beyond a surface level 
Multiple errors in grammar, diction, sentence structure, or spelling

Level 2 Writing (Novice). Features of these papers: 

Vague purpose or multiple purposes 
Sense of purpose of the paper wavers 
Evident but inconsistent development 
Does not advance an argument with adequate support 
Demonstrates some understanding of the topic, but does make connections among ideas 
Lack of language facility with frequent errors 

Level 3 Writing (Proficient). Features of these papers: 

Expresses a clear, coherent thesis 
Sticks to the purpose and provides adequate transitions among ideas 
Connects ideas within the material and to other ideas and sources 
Moves beyond surface understanding and demonstrates facility with topical and disciplinary knowledge 
Conveys a sense of audience with appropriate use of disciplinary language 
Advances argument with sound evidence and references 
Readability enhanced by facility with language and sentence conventions

Level 4 Writing (Advanced). Features of these papers:

Insightful, creative or skillfully designed purpose 
Sense of audience demonstrated through form and language 
Demonstrates disciplinary understanding and interconnections; makes links that suggest the discovery of new information or new ways of designing/displaying information 
Effective organization contributes to full development of presentation 
Innovatively or expertly advances argument with well-researched evidence and documentation 
Work enhanced by facility in language use, range of diction, and syntactic variety 

*This list is adapted from the University Learning Outcomes discussion by a BGSU Assessment Committee.

 
Dwayne D. Gremler
Copyright © 2000. All rights reserved.
Revised: September 08, 2000.