Course Description and Course Topics

The aim of this course is to increase each student’s understanding of the many complex issues related to marketing goods and services on the Internet. We will begin by briefly discussing the basics of Internet terminology and history, as well as an introduction to a few of the tools and technology that facilitate marketing on the Internet. I hope to have several guest speakers from a variety of backgrounds and companies to enlighten us. We will also explore the dramatic and dynamic way that the Internet can and should impact all elements of an organization’s marketing strategy, including advertising, selling, distribution, pricing and the product itself.

Thus, this course will cover a variety of issues relating to marketing principles and practices found on the Internet. We will consider each of the traditional marketing mix topics (product, place, price, and promotion) in light of this innovative and rapidly growing global communications infrastructure. In our class discussions we hope to extend students’ previous knowledge of marketing principles, concepts, and strategies into the context of the Internet.