| Dates |
Topic |
PowerPoint
Overheads |
Guest
Speakers, Due Dates, Readings Links, Etc. |
| Aug 29, 31 |
Introductions,
Introduction to the InternetClick
Here for Reading Assignment and Discussion Questions |
|
Class
Introduction
Syllabus Review
Internet Terms and
Concepts - Assignment due (8/31)
Internet
History - Discussion Questions
|
| Sept
5, 7 |
Discussion
of Search Engines
Introduction to
the Internet
Click
Here for Reading Assignment and Discussion Questions |
Chapter 1 |
Linda
Rich, BGSU Business Librarian, "Searches on the Internet"
in
BA 2003 (9/5)
Assign
Folder Groups
Select Assignments
Ch.1
Discussion Questions
|
| Sept 12, 14 |
Consumer Behavior on the Internet
Click
Here for Reading Assignment and Discussion Questions |
Chapter
2
|
Ch.2
Discussion Questions
Flow Assignment due (9/14)
|
Sept
19
|
Consumer Behavior on the Internet
(continued)Click
Here for Reading Assignment and Discussion Questions |
|
"Find"
Assignment due (9/19)
Steve Gagnon, Front Page Tutorial
(9/21)
|
| Sept 26, 28 |
Online Research
Click
Here for Reading Assignment and Discussion Questions |
Chapter
3
|
Bernie
Klug,
Vice President - Interactive Operations and Alison Yoakam,
NFO
Research, "Marketing Research on the Internet" (9/28)
Ch.
3 Discussion Questions
|
| Oct
3, 5 |
New-Product Opportunities
Click
Here for Reading Assignment and Discussion Questions |
Chapter
4
|
Glenn
Stoops, Partner, Management Consultant
Services, PriceWaterhouseCoopers, "The
New Competitive Assets" (10/5)
|
| Oct 10, 12 |
New-Product Opportunities
(continued)
Click
Here for Reading Assignment and Discussion Questions
|
|
John Ulrich, e-Commerce Business Development,
Ford Customer Service Division, "The
Ford Business Model" (10/12)
|
| Oct
19 |
Pricing
Click
Here for Reading Assignment and Discussion Questions
|
|
No
Class on 10/17 ()
|
| Oct 24, 26 |
Distribution on the Internet
Click
Here for Reading Assignment and Discussion Questions
Exam 1
Cutting Edge Topic - "File
Sharing" (10/26)
|
Chapter
5
|
Study
Guide for Essay Exam
|
Oct 31,
Nov 2 |
Web
Site Layout and Design
Click
Here for Reading Assignment and Discussion Questions
|
|
|
| Nov
7, 9 |
Marketing Communications on the
Internet Click
Here for Reading Assignment and Discussion Questions Cutting Edge Topic
- "Freedom of Expression" (11/9) |
Chapter
6
|
|
| Nov 14, 16 |
Marketing
Communications on the Internet Click
Here for Reading Assignment and Discussion Questions Cutting
Edge Topic - " |
|
|
| Nov
21 |
Marketing
Communications on the Internet (continued) Click
Here for Reading Assignment and Discussion Questions
Cutting Edge Topic -
|
|
(No class on
11/23)
"Do"
Assignment due (11/21)
|
| Nov 28, 30 |
Relationship
Marketing Click
Here for Reading Assignment and Discussion Questions
Cutting Edge Topic - "Firewalls" (11/30)
|
Chapter
7 |
|
| Dec
5, 7 |
Personalization Click
Here for Reading Assignment and Discussion Questions |
|
Course and Instructor Evaluations
|
| Dec 12, 14 |
Click
Here for Reading Assignment and Discussion Questions |
|
Tim
Hart, Vice President of New
Business Development, Hart
Associates, "Web Site
Design and Development" (12/12)
Web Site Analysis Project - due (12/14)
Course Conclusion
|
| Dec
22 |
Exam
2
Friday, December 22,
8:30
- 10:30 a.m. |
|
|
