Marketing on the Internet
MKT 435
Fall 2000

Instructor's Web Page

Internet Terms and Concepts

Advertorial
AOL
Amazon.com
Applets
Asymmetric Digital Subscriber Line (ADSL)
Bandwidth
Banner Advertisements
Bits
Buttons
Broadcast.com
Brochureware
Browser
Bulletin Boards
Business-to-Business (B2B) Markets 
Business-to-Consumer (B2C) Markets
Cache
Chat Rooms
Cisco Corp.
Clickthroughs
Co-branding
Content Providers
Cookies
Data Encryption
Daughter Window
Digital Subscriber Line (DSL)
Discussion Groups
Distribution Lists
DoubleClick.com
Electronic Commerce
Electronic Coupons
Electronic Data Interchange (EDI)
E-mail
Extranet
File Transfer Protocol (FTP)
Fire Walls
Flow
Frames
Gross Rating Points (GRP)

 

Hits
Hypertext Markup Language (HTML)
Hyperlink
Interstitials
Intranet
Interactivity
Internet
Internet Protocol Address
Internet Service Provider (ISP)
Java
LISTSERV
Log File
Metatags
MicroSoft Corp.
Napster
Narrowcast
Newsgroups
One-to-One Marketing
Online Retailing
Pointcast
Portals
Proxy Server
Privacy
Relationship Marketing
Secure Electronic Transaction (SET)
Spam
Streamlining of audio/video
Transmission Control Protocol/Internet Protocol (TCP/IP)
TRUSTe 
Uniform Resource Locator (URL)
Web Page
Web Server
Web Site
WorldWide Web (WWW)
Yahoo!
 
Dwayne D. Gremler
Copyright © 2000. All rights reserved.
Revised: August 28, 2000.