435_Weekly Readings

Dates

Internet Reading Topics, Discussion Questions

Aug 29, 31

Introduction to the Internet

	Strauss & Frost Appendix A
	Internet History

Discussion Questions:

Strauss & Frost - Appendix A, Internet History

Sept 5, 7

Introduction to Internet Marketing

Week 2 Readings:

Strauss & Frost Chapter 1
Hanson (2000) "A Framework for Internet Marketing"
Anders (1999) "Buying Frenzy"
Hof (1999) "A New Era of Bright Hopes and Terrible Fears"

Discussion Questions:

Strauss & Frost Chapter 1, Hanson, Anders, Hof

Sept 12, 14

Consumer Behavior on the Internet

Week 3 Readings:

Strauss & Frost Chapter 2
Tedesco (2000) "Web Sites Need Advice on Flow"
Mossberg (2000) "Pros and Cons of DSL"

Discussion Questions:

Strauss & Frost Chapter 2

Sept 19, 21

Week 4 Readings:

	Leonhardt (1999) "Lemonade Stands on Electric Avenue"
	Petersen (1999) "Lost in the Maze"
	Weber (1996) "How Do I Create My Own Web Page?"
	Lundegaard (2000) "The Web@Work: Ford Motor Company"

Discussion Questions:

Leonhardt, Petersen

Sept 26, 28

Online Research

Week 5 Readings:

	Strauss & Frost Chapter 3
	Green (2001) "Evaluating Web Sources"
	White (2000) "Market Research on the Internet Has Its Drawbacks"
	(Dreazen (2000) "U.S. Unveils New Quarterly Index to Track E-Commerce"

Discussion Questions:

Strauss & Frost Chapter 3, Green, White

Oct 3, 5

New-Product Opportunities

Week 6 Readings:

	Fletcher (1999) "Should You Get a Mortgage Online?"
	Cowan (1999) "The Best Way to...Make Travel Plans"
	Green (2001) "Using and Citing the Web as an Information Source"

Suggested Reading: SF 4 (first half of chapter)
Article Discussion Questions: Fletcher, Cowan

Oct 10, 12

New-Product Opportunities (continued)

Week 7 Readings:

	Warner (2000) "Racing for a Slice of a $350 Billion Pie, Online Auto Sales Retool"
	Lohse (2000) "Major Auto Insurers Are Warming Up to Internet Sales"
	Warner (1999) "General Motors Looks to the Future With Internet Unit"

Article Discussion Questions: Warner, Lohse, Warner

Oct 19

Pricing

Week 8 Readings:

	Sapsford (2000) "You've Got Mail (With Cash!)
	Anders (2000) "eBay, Wells Team Up on Web Payments"
	Sports Illustrated (2000) "E-Scalping?"

Suggested Reading: SF 4 (second half of chapter)

Article Discussion Questions: Sapsford, Anders, SI

Oct 24, 26

Distribution on the Internet

Week 9 Readings:

Himelstein (1999) "Can You Sell Groceries Like Books?"

Thurm (1999) "Getting the Goods"

Blackmon (1999) "The Milkman Returns–With Much More"

Anders (1999) "How WebVan Conquers E-Commerce’s Last Mile"
Zeithaml and Bitner (2000) "Electronic Distribution of Services"

Article Discussion Questions: Himelstein, Thurm, Blackmon, Anders