Linda Ueltschy, Ph.D.
Dr. Ueltschy’s primary areas of expertise are international business with research studies in international marketing, pertaining to culture’s impact on advertising preferences globally and customer satisfaction and, most recently, culture’s impact on global supply chain relationships.
The professional achievement she is most proud of is being named a Fulbright Senior Specialist in 2009 and receiving a Fulbright grant to teach at the University of Calgary in Canada.
Ph.D., (Marketing/International Business) Kent State University, 1993
MBA, Bowling Green State University, 1982
M.A. in Foreign Language (Spanish), Bowling Green State University
B.A. in Spanish and Sociology, Bowling Green State University
Associate Professor of International Business, Bowling Green State University (2004-present).
Assistant Professor of International Business, Bowling Green State University (1998-2004)
Assistant Professor of Marketing and International Business, University of Wisconsin Oshkosh (1993-1998)
Ph.D. Teaching Fellow, Kent State University (September 1990-August 1993)
Visiting Assistant Professor of Business Management, Youngstown State University, Youngstown, Ohio 1989-1990
Spanish Instructor, College of Wooster, Wooster, Ohio 1989
Spanish and French Instructor, Mount Union College, Alliance, Ohio 1990, 1993
Spanish Instructor, Findlay College, Findlay, Ohio
Graduate Teaching Assistant in Spanish, Bowling Green State University, Bowling Green, Ohio
Ueltschy, Linda C., Michel Laroche, Paulo Rita and Claudia Bocaranda (2007), “A Pan European Approach to Customer Satisfaction: An Optimal Strategy?” forthcoming in Multinational Business Review.
Ueltschy, Linda C., Monique L. Ueltschy and Ana Cristina Fachinelli (2007), “The Impact of Culture on the Generation of Trust in Global Supply Chain Relationships,” Marketing Management Journal, 17(1), 15-26.
Ueltschy, Linda C., Michel Laroche, Axel Eggert and Uta Bindl (2007), “Service Quality and Satisfaction: An International Comparison of Professional Services Perceptions,” Journal of Services Marketing, 21(6), 410-423.
Ryans, John K., Jr. and Linda C. Ueltschy (2006), “Outsourcing, Intellectual Property Rights and Corporate Hollowing Concerns,” Journal of Asia Pacific Business, 7(2), 27-35.
Ueltschy, Linda C., John K. Ryans, Jr. and Irene Herremans (2006), “Marketing: Who’s Really Minding the Store?” Business Horizons, 49(2), 139-148.
Ueltschy, Linda C. and Alberto Castillo (2005), “Marketing Opportunities at the intersection of Formal and Informal Economies,” Marketing Management Journal, 15 (1), 69-80.
Ueltschy, Linda C., Krampf, Robert F. and Peter Yannopoulous (2005), “A Cross-National Study of Perceived Consumer Risk Towards Online (Internet) Purchasing,” Multinational Business Review, 12(2), 59-82.
Ueltschy, Linda and Daniel Klein (2004), “The Chinese Insurance Market (Potential): Another Sleeping Giant?” Business Horizons, 47(3), 23-32.
Ueltschy, Linda C., Laroche, Michel, Tamilia, Robert D. and Peter Yannopoulos (2004), “Cross-Cultural Invariance of Measures of Satisfaction and Service Quality,” Journal of Business Research, 57, 901-912.
Laroche, Michel, Ueltschy, Linda C., Abe, Shuzo and Mark Cleveland (2004), “Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture,” Journal of International Marketing, 12(3), 58-85.
Ueltschy, Linda C. and Michel Laroche (2004), “Co-Branding Internationally: Everyone Wins?” Journal of Applied Business Research, 20 (3), 91-102.