Description:
Careers in advertising are not limited to writers and artists. Instead, advertising
is an important business enterprise that requires a combination of planning,
fact-gathering, and creativity and involves all phases of marketing.
Although compensation for advertising is generally comparable to that of other
business executives, opportunities for rapid advancement in advertising usually
are greater than in other fields because of less emphasis on age or length of
employment.
Career Opportunities:
Advertising Agency: Media research and creative
departments; account work
Large Corporation: Advertising department; product/brand
management
Media: Magazine, newspaper, radio and television
selling
Management Consulting
Marketing Research
Entry Level Positions:
Advertising Agency:
Account Coordinator (Traffic Department)
Assistant Account Executive
Assistant Media Buyer
Research Assistant
Large Corporation:
Assistant or Associate Brand Manager
Requisite Personal Qualities:
People skills
Presentation skills
Self-motivator
Creative
More Information:
Visit the Wall Street Journal web site at http://www.careerjournal.com to
find up-to-date information about salaries and job titles for advertising careers. |
Advertising
Logistics
Non-Profit
Marketing
Product/Brand
Management
Retailing/Merchandising
Marketing
Research
Sales
Services
Marketing
E-Commerce
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