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In 1991, the Department of Marketing established its Marketing Advisory Council, having recognized the value of bringing business practitioners from all aspects of the marketing discipline into frequent contact with both faculty and students.
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TONY MATESSA
Director, Product Marketing
Netsmart Technologies
570 Metro Place North
Dublin, OH 43017
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At Netsmart Technologies, Inc. (NASDAQ: NTST), a software company serving all segments of the health and human services industry, Tony is responsible for the strategic planning of products and services, go-to-market launch activities, marketing programs, event management, lead generation, and business development activities. Prior to joining Netsmart Technologies, his background includes key product marketing and business development roles at other enterprise software companies such as Pathlore Software, Sterling Commerce and CompuServe, and start-up companies Fourthchannel and Enact Inc.
From a community perspective, Tony is an active member of his towns’ Planning and Zoning Committee, a volunteer for the Village of Plain City’s Downtown Improvement Committee which is an aspiring Main Street Program town, and a 15- year certified USA Hockey ice hockey official.
At Bowling Green State University, he was a member of the American Marketing Association, a lifetime member of Pi Kappa Phi national fraternity serving on several executive positions, and played on BGSU’s Club Ice Hockey team from 1991 - 1994.
Tony earned a BS/BA in Marketing from Bowling Green State University in 1994 and his MBA with a focus in International Business from Franklin University in Columbus, Ohio in 1999.
He and his wife, Angie, also a BGSU graduate, have two daughters and reside in Plain City, Ohio, a suburb of Columbus.
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Over the years, this “tri-alogue” has allowed for idea interchange among the three groups promoting discussion of new curricula and teaching techniques, as well as the business interview, hiring, and job expectations of both students and industry.
The Council meets twice each academic year with faculty and, for many years, has hosted Student Career Panels, which provide a forum for answering student questions, offering candid advice, and beginning networking contacts.
Providing guidance and expertise, the Council benefits both our students and our faculty.
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