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In
1991, the Department of Marketing established its Marketing
Advisory Council, having recognized the value of bringing
business practitioners from all aspects of the marketing
discipline into frequent contact with both faculty and students.
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WILLIAM
H. FICKEN, JR
Sales and Marketing
Westside Automotive Group -
Jaguar-Land Rover-Volvo-Mazda
9600 Brookpark Road
Cleveland, OH 44129 Phone: (216)351-9999
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Bill is a 1963 BGSU graduate where
he majored in Marketing and minored in Finance
and Speech/Radio & Television Production. He
is a member of the Theta Chi fraternity. Since
graduation, his career has centered in the office
equipment and building products industries... contributing
to IBM, Moen Faucet and Merillat Cabinetry Division
of Masco Corporation. In 2001, he realized a lifelong
dream of a career in the retail segment of the
automobile industry specializing in luxury and
performance automobiles. He is a member of the
Westside Automotive Group of Cleveland, OH, which represents
four luxury nameplates in the northeast Ohio Market. His distinguished
career in sales and marketing is the basis for
his contribution to this vital American industry.
Bill's professional association involvement
includes: National Association of Homebuilders
(NAHB)
- National Council of the Housing
Industry (NAHB)
- Institute of Residential Marketing
(NAHB)
- National Remodelers Council
Executive Resources Network, Chicago,
IL
Sales and Marketing Executives International
Bowling Green State University is
a major factor in Bill's life. He has been an active
alumnus serving in many capacities including:
- Alumni Board of Trustees, Former
President and Treasurer
- College of Business Administration,
Dean's Advisory Council
- College of Business Administration,
Marketing Advisory Council
- Past President's Council of the
Alumni Board of Trustees
- Executive-In-Residence Program,
18 years
- Alumni/Faculty Days participant
- President's Club member
Awards include:
- Alumni Service Award - 1991
- Distinguished Marketing Graduate
Award - 1996
Bill and his wife, Eileen, have endowed
the "Outstanding Senior Award" as a result of Bill's
work with students in career planning and development
through the Executive-In-Residence Program. Bill's
daughter, Sherry Ficken Kostenko, is a 1990 BGSU
graduate and has been working with Bill in his
career planning program for eight years. Bill's
belief in and support of Bowling Green State University
is his way of saying "Thank You" to the institution
that provided him with the tools to successfully
contribute to his family, community and career.
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Over the years, this “tri-alogue” has allowed for idea interchange among the three groups promoting discussion
of new curricula and teaching techniques, as well as the business interview,
hiring, and job expectations of both students and industry.
The
Council meets twice each academic year with faculty and, for many years,
has hosted Student Career Panels, which provide a forum for answering student
questions, offering candid advice, and beginning networking contacts.
Providing
guidance and expertise, the Council benefits both our students and our faculty.
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