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In
1991, the Department of Marketing established its Marketing
Advisory Council, having recognized the value of bringing
business practitioners from all aspects of the marketing
discipline into frequent contact with both faculty and students.
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GRACE
HEESE
Senior
Account Executive
Northern Ohio Live
2026 Murray Hill Road
Cleveland, OH 44106
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Grace is a proud graduate of Bowling
Green State University. At BG, she was vice president
of the Women in Business Club and received her
BSBA in Advertising in 1978. A "creative" before
getting into Marketing Management, she has worked
on both the client and agency sides of the business.
Grace began her career as an advertising
copywriter in the Retail Advertising Department
of Firestone Tire & Rubber. After working a
few years, she returned to school full-time and
graduated in the top ten percent of her class with
an MBA in Marketing from Kent State University.
After graduation, she worked in various advertising
communications positions.
In 1987, she became Marketing Manager
at Penton Media, a Cleveland-based publisher of
leading business-to-business magazines. She was
promoted to Group Marketing Manager with experience
in both Marketing and Sales, and pioneered Penton's
early Internet efforts. In 1996, she joined the
start-up Internet company Cleveland.com which launched
Autosuperstore.com and Cleveland.com. As Marketing
Manager, she handled promotion of these sites plus
website updates for clients including the Cleveland
Orchestra and Great Lakes Science Center.
In 1998, she joined Wolf Group Cleveland,
a major advertising and communications firm. As
Account Supervisor, she serviced the Cleveland
Convention & Visitors Bureau account and later
Cleveland-based website clients, working closely
with the iWolf Interactive Group based in Buffalo,
NY. In July 2002, Grace became Senior Account Executive
for Northern Ohio Live magazine which reaches an
affluent, upscale audience of 160,000 Northern
Ohio readers. Grace works closely with arts accounts
including the Cleveland Museum of Art and Cleveland
Museum of Natural History.
Grace has been active in the award-winning
Cleveland Advertising Association (CAA), one of
the largest advertising clubs in the country, for
over 14 years. In 1999-2000, she became President
of the nearly 800-member organization and received
1st place in Club Management in the National AAF
Club Achievement Competition. Grace continues to
serve on the CAA board and is in her fourth year
as Chairperson of the CAA Advertising Hall of Fame
Committee. She also serves as Website Chair for
American Advertising Federation (AAF) District
V with responsibility for maintaining the 5thaaf.org
website.
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Over the years, this “tri-alogue” has allowed for idea interchange among the three groups promoting discussion
of new curricula and teaching techniques, as well as the business interview,
hiring, and job expectations of both students and industry.
The
Council meets twice each academic year with faculty and, for many years,
has hosted Student Career Panels, which provide a forum for answering student
questions, offering candid advice, and beginning networking contacts.
Providing
guidance and expertise, the Council benefits both our students and our faculty.
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