EDUCATION

Ph.D., Michigan State University, 1980

M.B.A., Ohio State University, 1976

B.S., Ohio State University, 1972

ACADEMIC POSITIONS

SELECTED PUBLICATIONS

"Identifying Sales Training Needs Using Perceptual Mapping: A U.S. and European Perspective," Journal of Selling & Major Account Management, (co-authored), 1999.

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"Modeling Customer Response in an Industrial Commodity Market," Industrial Marketing Management, (co-authored), 1994.

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"Segmentation and Positioning in a Basic Industry," Industrial Marketing Management, 1987.