Marketing

Faculty & Staff

Associate Professor
Office: 285 Business Administration
Phone:  (419) 372-3410
Email:  dreid@bgsu.edu

  • Vita
  • Research
  • Teaching

EDUCATION

Ph.D. State University of New York at Binghamton, 1988; Major - Marketing; Minor - Systems Science

M.B.A. State University of New York at Binghamton with a concentration in Marketing, 1978.

B.S. State University of New York at Plattsburgh in Business Administration, 1976.


PROFESSIONAL CERTIFICATIONS


ACADEMIC POSITIONS

Administrative Positions:

  • Executive Director – The Russ Berrie Institute for Professional Sales, William Paterson University, October 2007 – June 2008.
  • Acting Executive Director – The Russ Berrie Institute for Professional Sales, William Paterson University, March 2006 – October 2007.
  • Chairperson – Department of Professional Sales, William Paterson University, January 2005 – October 2006.
  • Director/Founder – Savage & Associates Center for Advanced Sales and Marketing, The University of Toledo, April 10, 1998 – March 7, 2003.
  • MBA Director, The University of Toledo, April 1, 1994 - June 30, 1996
  • Director, Institute for the Study of Business Markets (ISBM) Affiliated Research Center, The University of Toledo, January 1990 - May 1992.

Faculty Positions:

  • Associate Professor of Marketing, Bowling Green State University, August 2008 – Present.
  • Professor of Sales, William Paterson University, September 2004 – June 2008 (Received early tenure in 2006).
  • Professor of Sales and Marketing, The University of Toledo, July 2001 – May 2005 (Promoted in Fall of 2001. On leave 2004-2005).
  • Edward H. Schmidt Endowed Professor of Sales and Business Marketing, The University of Toledo, April 1998 – September 2003.
  • Associate Professor of Marketing, The University of Toledo, July 1, 1994 – June 2001 (Received tenure and promoted in Spring 1994).
  • Assistant Professor Marketing, The University of Toledo, September 1988-March 1994.
  • Instructor in Marketing, Clarkson University, September 1984-June 1988.
  • Lecturer in Marketing, Binghamton University, August 1981-August 1984.
  • Instructor in Marketing, LeMoyne College, August 1978-August 1979.

SELECTED AWARDS

  • Outstanding Research Award, Recipient of the College of Business Administration’s Outstanding Research Award, The University of Toledo, 2002.
  • Wincott Research Fellowship, Buckingham University, Buckingham, England. April 26, 1998-June 19, 1998.
  • Edward Schmidt Endowed Professor of Sales and Business Marketing, The University of
  • Toledo, April 10, 1998 to September 2003.
  • Outstanding Teacher Award, Recipient of DeJute Memorial Teaching Award, College of Business Administration, 1997.

 

SELECTED PUBLICATIONS

  • Plank, Richard E., David A. Reid, and Steve Newell (2007), “The Impacts of Affective and Cognitive Social Conflict in Business-to-Business Buyer-Seller Relationships: A Comparison of New versus Ongoing Buyer-Seller Relationships,” Journal of Business-to-Business Marketing, 14 (2), 41-70. Accepted June, 2006.
  • Plank, Richard E., Steve Newell, and David A. Reid (2006), “Organizational Buyers and Conflict: The Impact of Conflict on Ongoing and New Purchasing Situations,” Journal of Purchasing and Supply Management, 12 (1), 2-13. Lead Article.
  • Reid, David A., Ellen Bolman Pullins, Richard E. Plank, and Richard E. Buehrer (2004), “Perceived Sales Interaction Conflict in Business-to-Business Sales,” Journal of Business and Industrial Marketing, 19 (4), 236-249. Lead Article.
  • Pullins, Ellen Bolman, David A. Reid, and Richard E. Plank (2004), “Gender Issues in Buyer-Seller Relationships: Does Gender Matter in Purchasing,” Journal of Supply Chain Management, 40 (3), 40-49.
Teaching Content

 

 

 

 


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