|Marketing graduates have many career options...|
Career opportunities in marketing are extensive and diverse. Marketing consists of a broad spectrum of activities beginning with the initial conception of a product offering through selling and post-sale activities. These activities include needs assessment, marketing research, product development, distribution, pricing, selling, and advertising/promotion. Therefore, career opportunities in marketing include such areas as advertising account management, brand management, marketing research, retailing, product planning, professional selling, sales management, and wholesaling/distribution management.
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As students make progress in their careers, marketing management opportunities will normally open for them. Generally, the managerial side of marketing consists of planning, implementing, and controlling specific types of marketing activities.
Graduates who concentrate in selling and sales management secure jobs as sales representatives or sales managers for companies involved with many types of consumer and industrial goods and services. Retailers recruit on university campuses to find marketing graduates to train as buyers and store managers. Career paths in advertising take numerous directions. Some graduates find employment with advertising agencies or advertising departments in major corporations. Career opportunities also are possible in a wide variety of organizations that specialize in research activities. Currently, manufacturers of consumer goods, advertising agencies, and advertising media are major employers of marketing research specialists.
Marketing graduates also land jobs as product or brand managers who oversee the marketing activities for a particular product or line of products. Further, marketing specialists are in demand for logistics functions that involve managing the flow of products from the production line to the consumer. Increasingly, service organizations, such as banks and hospitals, and non-profit organizations seek qualified individuals to manage their marketing activities. Most recently, companies in all areas need talented marketing specialists to effectively manage their e-commerce functions and new technologies. These new technologies have emerged from the explosive growth of the Internet and the vast amount of information now easily accessible.
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