E-Commerce/Internet Marketing

"Forget the geeks and finance people: Marketers are the new rock stars of the Internet."**

This opening line of a USA Today article points to the many exciting job opportunities for marketers in the area of e-commerce / Internet marketing. The "dot.com" companies are eager to hire people who know how to build brands and maintain long-term relationships with customers. Some general advice on how to excel at an Internet company can be found at monster.com

(http://dotcom.monster.com/articles/newbie/) - which itself is a successful online venture.

"Stability" and "job security," however, are not terms often associated with these jobs. In fact, the general consensus is that the majority of Internet ventures are doomed to fail. Further, the starting pay is typically low, and the hours are long. What draws people to these jobs is the opportunity to be associated with this exciting, new, cutting edge technology; and, of course, also the potentially large, long-term payoff - perhaps in stock options! Many of these jobs are in the Silicon Valley area of California (near San Francisco).

There are also Internet-marketing opportunities with traditional, established companies that are trying to leverage the Internet for their own advantage.

** Excerpt from "Sales smarts rule Internet Pocket protectors are out, marketing skills are in at tech start-ups," by Greg Farrell, USA Today, January 19, 2000.

Advertising
Logistics
Non-Profit Marketing
Product/Brand Management
Retailing/Merchandising
Marketing Research
Sales
Services Marketing
E-Commerce