Marketing

Careers Career Hot Topics
Non-Profit Marketing

Description:

Non-profit organizations such as charities, performing arts groups, museums and governmental agencies also require marketing experts. These organizations must communicate with the users of their services, donors, volunteers and their internal staffs.

Career Opportunities:

Marketing activities in non-profit organizations include organizing and managing fundraising campaigns, public relations to promote awareness of the organization, and management of various programs and events. Marketing specialists in the non-profit field are typically motivated by job characteristics other than money as starting salaries are usually lower than other marketing fields although upper management salaries are more in line.

Positions:

Marketing Director
Director of Development
Event Coordinator
Program Manager
Director of Volunteer Services
Publication Specialist

Requisite Personal Qualities:

People skills
Sense of community
Desire to help others
Self-motivator
Creativity

More Information:

Visit the Wall Street Journal web site at http://www.careerjournal.com to find up-to-date information about salaries and job titles for non-profit marketing careers.

Advertising
Logistics
Non-Profit Marketing
Product/Brand Management
Retailing/Merchandising
Marketing Research
Sales
Services Marketing
E-Commerce


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