Marketing
| Careers | Career Hot Topics |
| Product or Brand Management Description: Product or brand managers are responsible for planning, implementing and controlling all activities related to the marketing of a particular good or service. These activities include product planning, packaging, promotion and pricing decisions in addition to new product research and development and the management of existing product lines. Business analysis and forecasting are additional areas under the domain of product management. This position is usually not an entry-level position and is a much sought after career path with significant and rewarding responsibilities. Career Opportunities: Product management careers are found in consumer products manufacturing firms, industrial goods firms, and service marketing organizations. Product management is one of the best training grounds for future corporate officers while providing good opportunities to move into international marketing. Positions: Entry Level Brand Assistant Higher Level Assistant Brand Manager Brand or Product Manager Product Category Manager Market Analyst Project Director Requisite Personal Qualities: Strong problem-solving skills Analytical Presentation and communication skills Leadership Ability to work well in a team More Information: Visit the Wall Street Journal web site at http://www.careerjournal.com to find up-to-date information about salaries and job titles for product management careers under the heading of Marketing and Sales Executives and Professionals. |
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