Marketing
| Careers | Career Hot Topics |
| Marketing Research Description: Individuals employed in the field of marketing research are involved with providing management with information needed for decision making. Information about consumers, the marketing environment, and the competition are needed to operate effectively in the marketplace today. The marketing researcher may be involved with the decision maker in formulating the problem and identifying the information required by the decision maker for resolving the problem. This individual will generally be involved with designing the research project, including data collection methods to be used and the sample to be taken. Additionally, the market researcher will be concerned with data tabulation, analysis, report preparation, and presentation of findings to management. Career Opportunities: Career opportunities exist within a variety of institutions, manufacturers, retailers, some wholesalers, trade and industry associations, and governmental and other public agencies. Consulting firms contract with large companies to provide research information. Advertising agencies provide research services and many companies have in-house marketing research staffs. Positions: Entry Level Assistant Analyst Project Manager Field Coordinator Analyst Project Director Marketing Research Specialist Requisite Personal Qualities: Strong analytical background Understanding of statistics Written, oral and interpersonal communication skills Logic More Information: Visit the Wall Street Journal web site at http://www.careerjournal.com to find up-to-date information about salaries and job titles for marketing research careers. |
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