Services Marketing
Description:
The field of service marketing includes both the overall marketing activities
for service businesses (e.g., professional services, health care, financial services)
and the service components of traditional consumer and industrial products. Services
industries are a significant force in the U.S. economy accounting for more than
70 percent of the gross domestic product.
Career Opportunities:
Opportunities in services marketing cover a broad range of industries including
information technology, telecommunications, entertainment, transportation and
government.
Positions:
Entry Level
Field Service Trainee
Marketing Manager
Product Manager
Regional Service Manager
Director of Marketing
Requisite Personal Qualities:
People skills
Presentation skills
Self-motivator
Creative
More Information:
Visit the Wall Street Journal web site at http://www.careerjournal.com to
find up-to-date information about salaries and job titles for services
careers. |
Advertising
Logistics
Non-Profit
Marketing
Product/Brand
Management
Retailing/Merchandising
Marketing
Research
Sales
Services
Marketing
E-Commerce
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